For Breitling’s luxury watch campaign, I re-imagined history through the lens of adventure and precision, anchoring the brand in its 1884 origins. Drawing inspiration from George W. Joy’s Portrayal of Gordon’s Death—an artwork from Breitling’s founding year—I crafted a poster that merges 19th-century tension with modern luxury. The design juxtaposes the spear’s imminent launch with the reliability of a Breitling timepiece, emphasizing that even in life’s most intense moments, there is always time. This 11”x17” portrait poster, featuring a QR code CTA, bridges history with contemporary adventure, inviting viewers to embrace timeless precision and bravery.
Long Form Case study
THERE IS ALWAYS TIME
Client and Project Background:
The Client is looking for an add to harmonize their product with the latest technology catching the attention of a broader target demographic stimulating brand awareness and market inspiration.
Design Brief:
(The Problem). Utilize an art movement to capture a different period in history to showcase a jewelry brand for a luxury goods store.
Research and Inspiration:
Breitling was founded in 1884. I chose an art piece created the same year.
Advertisement for jewelry utilizing art from 1884 the same year the watch company was founded. The Brand is tuned to adventure, military precision, and instrumentation of reliability. Create a sense of need, to require the precision and reliability of the brand. Pressure, Tension, Finite. The brand relates to pilots, military and adventurers.
Concept Development:
The modern action time piece needs to fit the adventure as well as the fine dining table. Create a sense of adventure, nostalgia to draw the observer into the scene. Utilize art to demonstrate an 1800s theme that can associate with brand.
Art work utilized “Portrayal of Gordon’s death by George W. Joy”
Tension is created by the sense of the spear is about to be launched. Even in this precarious situation there is still time, let Breitling show you how much. The writing is on the wall, so pay attention. CTA to join the Brave with QR code to Brand site. Appropriate watch model selected for the challenge
Challenges:
The challenge was creating a sense of emotion beyond using luxurious themes. Who are you in this picture? What would you feel? Bringing the past to the present and having it make sense. If it doesn’t make sense right away keep looking and give it some “Time”
Final Deliverables/Solution(s):
Store poster 11”X17” Portrait CMYK file for print provided. Digital version supplied for website use and store screens.
Conclusion:
Making History come forward in time and remembering to use it wisely.
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