To promote a luxurious spa experience in Turkey, I designed a trifold brochure that captures the essence of the region’s natural resources, focusing on the unique salt pools and the relaxation they offer. Leveraging the allure of these pools, the brochure emphasizes a blend of luxury, culture, and wellness. The color palette of black and gold evokes sophistication, while imagery of spa treatments and the Turkish bath’s colorful tiles highlight the spa’s appeal. The brochure integrates a menu of offerings and pricing to facilitate bookings. Based on client feedback, the design evolved to include a new logo, die-cut elements, and a glossed finish for added luxury. Final deliverables included a print-ready brochure, business assets, and digital assets for social media marketing, creating a cohesive brand experience. The result: an enticing invitation to Pamukkale, where luxury meets nature.
Long Form Case study
AT THE SPA
Design Brief:
(The Problem). Create a trifold brochure for marketing and tourism. Brochure to be supplied to travel agencies, health and wellness centers, as well as the Mediterranean tourism board for distribution to brochure displays. Capture the essence of available natural resources to the spa while creating a feel of luxury considering the unique cultural style of Turkey.
Research and Inspiration:
Familiarity for the region and specific offerings of the location was researched to understand the essence of the facility and understand the client audience. The area has a natural attraction of salt pools that draw a crowd on its own which will be the leveraged to promote desire through recognition. The pools are like no other and the experience in the spa should reflect the same advantage.
Concept Development:
Water is the overall featured draw to the salt pools as well as the spa. Water conditions and sets relaxation into the body and washes away the covering of the world. Its about an escape to luxury, immersion in calm and warmth, finally the release of tension and stress coupled with a comfortable luxurious environment. Showcasing the pools will attract the overall destination audience and bring the idea of the spa experience into the mind of what more could look like. Sightseeing one day and a relaxation treatment the next.
Black and gold set the tone of luxury and allow the essence of the Turkish bath colored tiles stand out in the unique quality they posses. Images synonymous with spa treatments and offerings are distributed amongst the menu of offerings and some prices to allow for adequate client planning. Book now, don’t wait, you deserve this.
Challenges:
The challenge was capturing the feel of the region, culture and business to display concisely. Blending visuals with a menu and pricing to promote conversions/bookings.
Final Deliverables/Solution(s):
Brand guidelines and design files for company assets. Trifold brochure document for print supplied CMYK. Letterhead and business cards. Digital assets created for social media use and brand persona was created for marketing purposes.
Conclusion:
The Mediterranean is calling, pick up a brochure and see you in Pamukkale at the spa.
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