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At the spa
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To promote a luxurious spa experience in Turkey, I designed a trifold brochure that captures the essence of the region’s natural resources, focusing on the unique salt pools and the relaxation they offer. Leveraging the allure of these pools, the brochure emphasizes a blend of luxury, culture, and wellness. The color palette of black and…
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Heidi Travels
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Heidi Travels tasked me with designing a poster for a campaign promoting Turkey as a must-visit destination. The goal was to create a captivating 11”x17” portrait poster, along with a digital version for website use, that would spark wanderlust and highlight Turkey’s cultural and natural attractions. Through research, including interviews with travelers and insights from…
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Its good to have thumbs
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product prototype marketing & visual development WARNING-Topics dealing with law enforcement and military subject matter. CO-PILOT, a hydration repair formula for high performance individuals and K9 units, required a prototype visual and marketing strategy to showcase its potential and connect with its target audience which is military, law enforcement, EMS, and extreme performers. Through research,…
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Buster Bee
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To introduce Henry’s Bolt Buster Bar, I created a bold, eye-catching billboard campaign featuring Buster Bee, a custom character designed to embody reliability and bring a smile to passersby. Located at a high-traffic industrial intersection in Grand Prairie, Alberta, the billboard targets professional mechanics and tradespeople during their daily commutes. Morning viewers see it as…
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teaching AI to be cool
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Everyone needs training. To harmonize Ibanez guitars with cutting-edge technology and attract a broader audience, I created a visually captivating campaign bridging electric guitars with the digital age. Inspired by iconic guitarist Joe Satriani, the design featured a sleek red Ibanez guitar against a dark, electric blue background, symbolizing innovation and excitement. The visuals emphasized…
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Redesign of a legacy
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WD-40 has been a trusted essential in service environments for years, but its legacy is at risk in an increasingly competitive market. The product’s label often becomes obscured by grease, wear, and scratches, making it difficult for users to quickly identify, especially in fast-paced work settings. To address this, I reworked the logo for improved…
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The hunger Games
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To reintroduce The Hunger Games for a new audience and re-engage loyal fans, I designed a striking book jacket that evokes the essence of Katniss Everdeen’s story without using imagery. Drawing on interviews with readers and analysis of past designs, I incorporated a symbolic arrow to capture the character’s spirit while fostering curiosity about the…
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There is always time
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For Breitling’s luxury watch campaign, I re-imagined history through the lens of adventure and precision, anchoring the brand in its 1884 origins. Drawing inspiration from George W. Joy’s Portrayal of Gordon’s Death—an artwork from Breitling’s founding year—I crafted a poster that merges 19th-century tension with modern luxury. The design juxtaposes the spear’s imminent launch with…
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Front Line Style
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Front Line Style is a look-book showcasing Canadian military uniforms across the Army, Navy, and Air Force, presenting them in context with branch-specific equipment and personnel to highlight the pride and professionalism of service. The design features clean, organized layouts with uniforms prominently displayed, while the rear cover includes multiple uniforms paired with QR codes…
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Alpha Industries
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To promote Alpha Industries and create lasting brand awareness, I designed a die-cut promotional card emulating the ruggedness of a chainsaw bar and chain. This unique handout targets store counters and trade show audiences, offering a tactile and visually distinctive experience. Inspired by user interviews, the design prioritizes chain sharpness and performance while ensuring the…
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